Founded in 1905 to solve the emerging famine in Europe, Yara today is one of the world’s largest nitrogen manufacturers, with about 17,000 employees and operations in over 60 countries. Last year, the Norwegian-listed company reported sales of almost €11bn, profits (EBITDA) of €1.3bn sold more than 28m tonnes of fertiliser and has a stock market valuation of €10bn.

But for such a global business, Nicholas Morrison, business manager for Yara in Ireland, says it is very much a local business working with local distributors and farmers. In 2009, Yara had only two people on the island of Ireland. Today, it has more than 10 following a decision to invest in local markets in 2010.