What started as a video demonstrating how to use a milk vending machine has led to Tom Pemberton gaining 107,000 subscribers on his Farm Life YouTube channel.

The young farmer runs a dairy, beef and sheep farm with his father on the Fylde Coast in the east of England. Releasing videos every Tuesday and Friday, he has gained a worldwide following and this has helped his farm shop business as well as going some way to bridging the gap between farmers and consumers.