Alberta stands as the home of beef production in Canada, being home to nearly half of the national beef herd. This is farmed by nearly 70,000 individual farms which account for almost a third of Canadian farm area.

Beef is Alberta’s top agri-food export, accounting for over CAD$2.9bn (€2bn). While the sector may be struggling in Ireland, speaking to a number of Canadian traders at a local mart, they explained that the sector is quite strong at the moment.