Cast your mind back to when the EU was called the “EC” and prior to that the “EEC”. Do you remember “butter mountains”, “intervention beef”, “set-aside” and “milk lakes”? These were sexy headline bywords simplifying to the general public how Europe’s common agricultural policy was attempting to influence market conditions.

To the casual observer, it was a scandal. Scandalous in that farmers were paid tax payer’s money for oversupplying, scandalous that they were incentivised to scale back. But needless to say, despite the fact it wasn’t so straightforward, don’t fret, because even in these pre-social media days, we were well able to do outrage based on the flimsiest of detail so as not to allow the truth get in the way of our confirmation bias.