The first Goulding Hereford Opportunity sale took place in Roscrea Mart last Saturday, with a very strong trade throughout. The sale, organised by Matthew Goulding and family and with guest consignments from Roy Beattie, attracted numerous overseas bidders from as far away as Denmark and France.

Despite ongoing beef worries, there wasn’t a down head in sight, which helped numerous lots sail over the €5,000 mark.

Topping these prices with a call of €8,000 was the April 2018-born bull Gouldingpoll 1 Stockman. This Gouldingpoll 1 Robust son is out of the Keepsake family line and carried five stars down the line. Securing the high seller was UK-based Cogent AI services.

Sale topper Gouldingpoll 1 Stockman, which sold for €8,000. \ Tricia Kennedy

A further three lots sold for €7,700. Two of these were November 2018-born ET sisters from the Duchess line. These two sisters entered the ring together, with the highest bidder afforded the choice of their pick of the two, plus first refusal of the second animal at the same price.

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Sired by Highland Show champion Normanton 1 Laertes and out of the 2016 national champion Gouldingpoll 1 Duchess 591, the successful Northern Irish bidder took no chances and acquired both heifers and the joint-top female price.

Gouldingpoll 1 Darling Duchess 986, which sold for €7,700. \ Tricia Kennedy

Matching this price was the stylish Gouldingpoll 1 Kashmir 1021. This March 2019-born heifer is sired by Gouldingpoll 1 Captain and out of the Danish-bred cow Moeskaer Kashmir 1311.

Described by vendor Matthew Goulding as “one of the most exciting heifers in the sale”, she was secured by Coley Herefords, based in England.

Gouldingpoll 1 Kashmir 1021 ET, which sold for €7,700. \ Tricia Kennedy

The Coley herd didn’t stop there, as it also secured one of the last lots through the ring, Gouldingpoll 1 Duchess 916, for €5,900.

This March 2018-born heifer is double-bred to the herd’s highly successful Duchess line and carried five stars on every trait.

The Netherhall herd in England were also in buying form, securing two lots. Selling to the Kelly family at €7,100 was Gouldingpoll 1 Lucy 981 ET.

This September 2018-born heifer is sired by Dendor 1 Kohinoor and is out of one of the herd’s top-breeding cows Romany 1 Lucy A84.

Carrying five stars down the line, she is a maternal sister to the highly successful AI bull Gouldingpoll 1 Superduty.

The Kellys’ second purchase was the third lot into the ring, Gouldingpoll 1 Nadia 965, which hit the market at €2,750. This Fabb 1 Northern Star daughter is out of Tydesmoor 1 Nadia.

Top of the Pebbles family was Gouldingpoll 1 Pebbles 888, which sold for €5,900. This daughter of former bull of the year Panmure 1 Henry is out of a Gouldingpoll 1 Superduty daughter. This heifer again carried five stars on every trait within breed.

The Duchess line was back in the limelight when Gouldingpoll 1 Duchess 968 ET sold for €5,800. This August 2018-born heifer is a maternal sister to the choice lot female toppers and out of the aforementioned Fabb 1 Northern Star.

Two animals sold for €4,900. First at the money was Gouldingpoll 1 Duchess 911. This February 2018-born heifer is sired by Remitall Superduty and out of the herd’s foundation cow Dorepoll 1 R51 Duchess.

Five stars on all traits, this heifer is a full sister to Gouldingpoll 1 Duchess 591, which was national champion in 2016 and bred the choice lots which sold for €7,700.

Matching her at the money was Gouldingpoll 1 Fanny 980 ET. This September 2018-born heifer is sired by Solpoll 1 Kentucky Kid and again goes back to a Superduty dam.

Top of Roy Beattie’s consignment was Intelagri 1 Sky Lucy ET. This stylish daughter of Panmure 1 Henry goes back on the record-setting Sky High 1 Lancome Lucy, purchased by Roy and Matthew at the Designer Gene sale in 2017. Five stars on most traits, she was knocked down at €4,500.

Impressive average

Overall, all but three animals sold on the day to average an impressive €3,550. A total of 18 of the 53 live lots sold on the day were exported to the UK with a further one to France.

This was added to by a number of embryo lots, which sold well, ranging from €500 to €800, with many ending up in Denmark.

Five straws of semen from the previously mentioned Gouldingpoll 1 Superduty also fetched a massive €240 each.

Top Intelagri lot was Sky Lucy ET, which sold for €4,500. \ Tricia Kennedy

Exceptional preparation

While exceptional trade was witnessed, it didn’t happen by accident. First you need to have the correct animals, which the sale had an abundance of – proven pedigrees sought the world throughout.

But after this, each and every detail of the sale was thought of. The 80-page full-colour A4 catalogue lured in potential buyers. A decorated sales ring and immaculate sales pen ensured easy viewing for all.

Sales manager William Awan safeguarded promotion both within Ireland and indeed across the water, which helped to pack the ring on the day.

A team of workers filled the mart on the day to ensure the cattle were brought out to perfection. Finally, online bidding and a stellar performance by auctioneer Denis Barrett kept the sale moving swiftly, finishing in less than two hours.

Good cattle will always make money, but when good cattle are met with the preparation which was undergone for this sale, exceptional trade is witnessed.

Great credit must go to all involved, as sales like these help to further enhance the reputation Ireland has for breeding pedigree cattle.