Attracting huge crowds from all over Ireland and abroad, this celebrated 7seven-day festival once again promises to live up to its reputation for serious racing, serious fun and sensational style.

Serious fun, serious racing and sensational style

The total prize money over the seven days is €1,343,500 and racing highlights include the €100,000 Ladbrokes Ireland Handicap Hurdle, Grade B (Thursday 12 September). Social highlights include the McElligotts Honda Ladies Day on Friday 13 September and the Listowel Tidy Towns/ An Taisce fashion competition on Saturday 14 September.

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The fashion stakes are high

Fashion at Listowel. \ Patrick McCann

Once again, McElligotts and Honda Ireland are sponsoring Ladies Day on Friday 13 September. Judged by two fashion icons Marietta Doran and Celia Holman-Lee, the overall McElligotts Honda Best Dressed Lady will win a Honda Civic for a year and €3,000 in cash, with further cash prizes to be won for Jazziest Headpiece and Most Stylish Selfie.

Listowel Races goes Green on Saturday 14 September with the Listowel Tidy Town/An Taisce Best Presentation of an Upcycled/Restyled or Authentic Vintage Outfit. This is the seventh year of this popular sustainabilty-focused fashion competition which encourages race goers to wear vintage and to restyle and upcycle their wardrobes so as to reduce waste and be kinder to the environment.

Save your heels - we have got wheels

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Making a welcome return on Ladies Day is the now famous Listowel Races double-decker open-top bus. With the promise to “Save your heels - we have got wheels”, the Listowel Bus is free and will depart every half hour from 12pm from the town square.

Families and fun

Japan (Donnacha O'Brien) winners of the 7f maiden. \ Patrick McCann/Racing Post

As always, Listowel have organised an extensive range of free entertainment, including the Kerry Group Family Day; daily race card draws with cash prizes, promotions, music and more.

Listowel Races is the place to watch the match

Remember Listowel Races is the place to watch the All-Ireland final replay match on the big screen this Saturday 14 September. There are lots of bars, free entertainment and the atmosphere will be electric!

Tickets can be pre-purchased online with special offers

Admission is €25 on Friday and only €20 on the other five days. Seniors and students are €12 on Sunday, Monday and Tuesday and €15 on Wednesday, Thursday, Friday and Saturday. Children under 12 have free admission to the race course when accompanied by an adult.

Generous group, corporate, sports clubs and pre-booking discounts also available with 20% discount for pre-purchase of 20 tickets or more and a special offer of a seven-day ticket for €120 (a saving of €30).

All tickets can be purchased online at www.listowelraces.ie