Irish drinks company C&C Group, the owner of the Bulmers and Magners cider brands, has announced it will enter a “strategic partnership” with Coca-Cola Amatil as a distribution and marketing partner in New Zealand. Coca-Cola Amatil is the licenced bottler and manufacturer of Coca-Cola in New Zealand.

The new 10-year strategic partnership between the two will be for the marketing and distribution of C&C’s Magners and Tennents brands. C&C has previously worked with Coca-Cola Amatil as a distribution partner in New Zealand since 2014.

The new deal is part of the C&C’s “continued expansion in the Asia-Pacific market region”.

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